I read earlier in the week that wine blogging is dead.
This is bad news as my wine blog is only 5 months old, but happily, it seems the average time for a wine blog to operate before fatigue sets in can be something like 6 years, so I’ve still got a little way to go. A quick Google, initially to rediscover the article that I had misplaced, filled the page with a slurry of articles all predicting in equality the promising future or the sad demise of the wine blog. Some even offered up an obituary for the medium.
When faced with the question of Epiphany in wine from the MWWC I’m going to take it at face value – a standout moment of clarity that changed me from that point on. As a long time imbiber, I’m going to have to think way back. Waaaaaaaaaaaaaay back. There’s been so many over so long a time that really only the watersheds from yesteryear still stick out. So sit back, and let me weave you on a tour that rides from 2007 to the present day.
In terms of a standout moment for red wine, I recall the time in 2010 that I found a bottle of Chateau Latour 2001, vaguely reduced at the Berry Bros outlet in Berkshire. Flush from a work bonus I snapped it up and kept it for as long as I could, which in reality was only a further year or two, before I savoured its contents and then deified the cork and empty bottle. I personally got a lot out of the experience; not least tasting the wine, but the full majesty of opening and decanting the bottle, and taking notes. Then tasting and re-tasting. The experience was somewhat marred at a wine dinner some time later in 2012, when I was openly lambasted by a fellow guest for pre-empting the experience, and wasting the opportunity of keeping the bottle cellared for another ten years.
Sparkling (or should I clarify, Champagne) is still my alma mater for wine, and I remember at a job interview for a wine role, they asked me for my wine epiphany moment. I took them back to the glamorous location of Gatwick airport and my purchase of the Dom Pérignon 1995. I asked myself how something so priceless could have a price tag. £70 later, I had purchased the un-purchaseable but made a storage faux-pas by standing the bottle in my front room in direct sunlight on a shelf acting as some sort of make-shift shrine to that unique experience. On pouring, the bottle was OK (it was no 1996, let’s face it) but simply part of an experience that, in hindsight, was only available to me and only about 5 million other purchasers of DP 1995.
For whites and Rosé I have no real idea. My first Orange wine experience came last month at Selfridges in London, at my request. It wasn’t notable, and I was glad I had requested a sample as opposed to just blindly paying out for a bottle.
No, I think my real wine epiphany lies elsewhere. Was it when my wife bought me the birthday present of an internet only course for wine? A cheap, non-recognised qualification from an internet course provider that has since gone bust, rendering my qualification void. Whilst a waste of her £36, this did however, spur me on to sign up to the courses provided by the WSET (Wines & Spirits Education Trust) in London and, as an outsider to the trade, self-fund my way through to the Level 4 Diploma. This is probably the one wine moment more than any other that leads me to where I am today, which is looking to inspire others through the popularisation of wine education. And this is also the moment that brings me back to my initial point about wine blogging.
In what is already quite a crowded niche, I set up my site, and launched many a wine opinion on the world. Slowly but surely, my site has been not only building in content, but also building in subscribers, feedback and, inadvertently, the quality of what I write. Importantly, I feel that I have something valuable to say that others will enjoy reading. I try to keep my subject matter as broad as possible. This runs the gamut from what wine I have tried today, to nuggets of wine history, as well as giving hints and tips to those taking wine exams through organisations such as the WSET.
This has led to a good following on Twitter, to tweeting and conversing with many unknown fellow wine lovers around the globe. It is a direct result of this that has led me to contribute to websites such as the Monthly Wine Writing Challenge.
My wine epiphany? Well, you’re reading this aren’t you……?!