Wimbledon season is once again upon us in the UK which means two weeks where people are allowed to go tennis crazy even if they’re not too bothered by the sport. The drinkers among us, whatever their sporting pleasure, have something else to look forward to; the return of the Wimbledon Lanson Champagne cooler jacket.
Lanson have been supplying Champagne to the thirsty spectators of the tennis tournament since 1977 and became the official supplier in 2001. The brand have long been producing specially designed cooler jackets, such as their super-cute Christmas editions, and their 2012 editions to commemorate both the London Olympics and the Queen’s 60th Jubilee Celebrations.
Although a simple purple zip up design had been produced in 2009, it was 2013 that saw them pair the two activities together in earnest, beginning what has become a popular yearly tradition. Let’s take a look at some of the previous designs.
2013 – Ball Boy
The famous Black Label Brut NV came dressed in a ball boy’s purple tennis shirt, with buttons to the top, and a collar trimmed with green/purple. The Rosé Label Brut NV naturally came in a pink t-shirt variant with purple/white trim, whilst the White Label Sec Brut NV was dressed in a white t-shirt with green/purple trim. All were adorned with the Wimbledon Championships logo.
2014 / 2015 – Tennis Ball
This time around the Brut and Rosé came dressed as tennis balls, the Brut in custom yellow ball colour, and the Rosé in an appropriate pink shade. Both neoprene jackets were finished off with a detachable Lanson branded charm to the rear zip (this was replaced with a fixed yellow tennis ball for the 2015 re-issue).
The White Label Sec came in a specially designed bottle wrap rather than a cooler jacket.
2016 – Ball Boy v2
Taking its cue from the 2013 design, this second ball boy variant substitutes the previous buttoned shirt design for zips, adorned with yellow tennis balls (as per the 2015 release) on the openers. The Black Label Brut NV was now housed in a blue jacket, as opposed to the previous purple colour.
2017 / 2018 – Tennis Court
Each of the 3 bottles are currently available in lawn green jackets with the front ‘label’ in the appropriate colour for the bottle housed within.
An exclusive design of the recently introduced Green Label Brut Organic Cuvée was produced to commemorate the 150th year of the All England Lawn Tennis & Croquet Club. This was only available at club events and for its members.
Many of the jackets throughout the years have been available in multiple bottle sizes including 20cl, 37.5cl, 75cl and magnum. In addition a limited 20cl yellow ‘Polo’ version of the t-shirt design was available through specialist retailers, such as Selfridges.
As each of the 3 designs have now been used twice, next year (Lanson’s 42nd year of association with the tournament) should see a completely new design produced.
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